DP Times By Jim Shilander
The Dana Point City of Commerce and City of Dana Point launched a major effort to assist businesses along Del Prado in the Lantern District at the start of the New Year.
The effort, dubbed “Shop Del Prado,” comes as street improvements are being undertaken along Del Prado between Ruby Lantern and Golden Lantern and encourages shoppers to make an effort to visit the affected businesses.
Beginning in January contests will be held monthly to receive local hotel, retail and restaurant packages valued at between $350 and $750 each. Customers will receive one entry per every $10 spent at the approximately 100 businesses affected by the construction and one winner will be drawn per month until the end of construction, currently slated for September.
“We are really excited to launch Shop Del Prado in support of the Lantern District businesses,” Community Development director Ursula Luna-Reynosa said in a release. “While everyone is looking forward to the completed beautification project next year, we hope to encourage the community to support our local merchants during the ongoing construction project.”
January’s prize includes an overnight stay at the St. Regis Monarch Beach, dinner for two at the Salt Creek grille and two wine cruises and whale watching from Dana Wharf Whale Watching.
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